Diageo Travel Retail Notranja oprema maloprodajnega prostora – avtor L'Atelier Five Ltd.

Delo Diageo Travel Retail Notranja oprema maloprodajnega prostora avtorja L'Atelier Five Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

BronastaInterier· 2025

Diageo Travel Retail Notranja oprema maloprodajnega prostora

avtor/ica: L'Atelier Five Ltd.

Naročnik: L'Atelier Five Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Interier

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O dizajnu Diageo Travel Retail Notranja oprema maloprodajnega prostora

Diageo Travel Retail je notranja zasnova trgovine znotraj trgovine, oblikovana za luksuzni terminal mednarodnega letališča Incheon v Seulu. Trgovina obsega 40,12 kvadratnih metrov in ima stene, visoke 2,7 metra. Skulpturalne stene iz termoformiranega materiala Corian se mehko zvijajo skozi prostor, po zamisli tekočine, ki oblikuje kamen. Perforirana kovina, po meri izdelane razstavne enote in prilagojeno pohištvo dopolnjujejo notranjost. Zakrivljena postavitev vodi obiskovalce po poti, ki predstavlja več znamk viskija znotraj enega samega mirnega in enotnega okolja.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Diageo Travel Retail Notranja oprema maloprodajnega prostora je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Diageo Travel Retail Notranja oprema maloprodajnega prostora se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Diageo Travel Retail Notranja oprema maloprodajnega prostora sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

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Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Dimenzije in embalaža: 40.12 meter square
2.7M tall walls
Oznake: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Proizvodna tehnologija: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Oblikovalski izziv: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Raziskave: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Inspiracija: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Trajanje projekta: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Potek delovanja: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Patenti: Diageo Scotland Ltd
Člani ekipe: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Zasluge za slike: L’Atelier Five Ltd. and Diageo Scotland Ltd.