Srebrna Embalaža · 2025
Kanade Japanese Osnovna funkcija: Embalaža
by Yuko Takagi
- Srebrna nagrada A' Design Award 2025 in Embalaža
- Estimated Number of Design Views: 24,791
- Verification code 2259405244 · Verify this award
Colors
About Kanade Japanese Osnovna funkcija: Embalaža
Oblikovanje embalaže za Kanade, vrhunski japonski obrtniški liker, izhaja iz tradicionalne estetike, da odraža prefinjen, naraven okus izdelka. Navdihnjen s konceptom harmonije, dizajn uporablja izdelan papir washi z bleščečimi vlakni, kar ustvarja kontrast med matiranostjo in nežnim sijajem za taktilen, obrtniški občutek. Akvarelne ilustracije in ročno napisana kaligrafija poudarjajo ročno izdelan vtis, medtem ko prilagojena pisava dodaja sodobno, a kulturno zakoreninjeno identiteto. Rezultat je embalaža, ki povezuje tradicijo in sodobno občutljivost za globalno privlačnost.
About the Srebrna nagrada A' Design Award
Kanade Japanese Osnovna funkcija: Embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Kanade Japanese Osnovna funkcija: Embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Kanade Japanese Osnovna funkcija: Embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Press Kit
- Unique Properties
- Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
- Dimensions & Packaging
- 700ml
- Tags
- #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
- Production Technology
- The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
- Design Challenge
- Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
- Research
- We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
- Inspiration
- The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
- Project Duration
- 1 year, Tokyo
- Operation Flow
- Consumed neat, on the rocks, or in cocktails.
- Patents
- Yuko Takagi
- Image Credits
- Yuko Takagi
