Snack Embalaža – avtor Kazuo Fukushima and Haruka Takeuchi

Delo Snack Embalaža avtorja Kazuo Fukushima and Haruka Takeuchi je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2025

Snack Embalaža

avtor/ica: Kazuo Fukushima and Haruka Takeuchi

Naročnik: Dali Foods

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Snack Embalaža

Prenova embalaže prigrizkov preoblikuje vizualno identiteto Haochidian, uveljavljene kitajske blagovne znamke prigrizkov. Oblikovanje poudarja sodoben, igriv pristop z izrazito tipografijo, ikono nasmeha, ki simbolizira veselje, in lebdečimi vizualnimi elementi, ki poudarjajo hrustljavo teksturo. Edinstvene barvne palete razlikujejo posamezne okuse za lažjo prepoznavnost in močno privlačnost v polici. Reliefni detajli in selektivni UV tisk dodajajo taktilen, vrhunski pridih ter krepijo vključenost potrošnikov. Embalaža, ki uravnoteži tradicijo in sodobnost, pritegne tako zveste kot mlajše potrošnike.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Snack Embalaža je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Snack Embalaža se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Snack Embalaža sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
Dimenzije in embalaža: Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm
Oznake: Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
Proizvodna tehnologija: The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
Oblikovalski izziv: The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
Raziskave: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market.
Inspiracija: The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
Trajanje projekta: The project started in May 2022 and finished in January 2023 in Shanghai.
Potek delovanja: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patenti: Copyrights belong to Dali Foods
Člani ekipe: Team Member:
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Zhang YiTing
Creative Agency : FUDESIGN
Zasluge za slike: Photographer: Zhu Jie