Chinatown Rebranding Blagovna identiteta, plakat by Zifei Ding

Chinatown Rebranding Blagovna identiteta, plakat by Zifei Ding is a highly esteemed winner of the very prestigious 2025 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2025

Chinatown Rebranding Blagovna identiteta, plakat

by Zifei Ding

Bronasta nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #168659

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Colors

The Design

About Chinatown Rebranding Blagovna identiteta, plakat

Prenova blagovne znamke Chinatown je projekt vizualne identitete in plakatov, ustvarjen za četrt Chinatown v Los Angelesu, Kalifornija. Nov vizualni sistem predstavlja kulturno dediščino te soseske. Oblikovalski elementi povezujejo zgodovinski pomen starega Chinatowna s sodobnostjo in revitalizacijo novega trga. Grafike prikazujejo fuzijo kitajske in ameriške kulture ter poudarjajo lokalno identiteto. Vsak plakat meri 24 krat 36 palcev. Projekt je bil dokončan leta 2023 in temelji na raziskavi povezovanja azijske in severnoameriške kulture.

The Recognition

About the Bronasta nagrada A' Design Award

Chinatown Rebranding Blagovna identiteta, plakat je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Chinatown Rebranding Blagovna identiteta, plakat se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Chinatown Rebranding Blagovna identiteta, plakat sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.
Dimensions & Packaging: 24*36inch
Tags: Poster
Production Technology: Poster and Rebranding
Design Challenge: Link culture and history of Chinese in North America
Research: Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
Inspiration: Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
Project Duration: 2023 ， CA，USA
Operation Flow: Graphic design, visual design
Patents: Zifei Ding
Team Members: Zifei Ding
Image Credits: Zifei Ding