Doritos x Empirical Nacho Cheese Spirit Komplet za vplivneže by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.
SrebrnaEmbalaža· 2025
Doritos x Empirical Nacho Cheese Spirit Komplet za vplivneže
by PepsiCo Design and Innovation
Srebrna nagrada A' Design Award Winner in Embalaža Category
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- Verified Award Winner
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The Design
About Doritos x Empirical Nacho Cheese Spirit Komplet za vplivneže
Doritos x Empirical Nacho Cheese Spirit je komplet za vplivneže, ustvarjen za omejeno izdajo žgane pijače z okusom Nacho Cheese. Okus Nacho Cheese znamke Doritos je splošno znan in se je uporabljal v omakah, pokovki in drugih izdelkih. Leta 2023 je podjetje za okuse Empirical znamki Doritos predstavilo novo uporabo njihovega paradnega okusa: žgano pijačo z okusom Nacho Cheese. Embalaža medijem in spletnemu občinstvu predstavlja to nepričakovano kombinacijo. Omejena izdaja je bila razprodana v manj kot šestih urah in je pritegnila pozornost nacionalnih medijev.
The Recognition
About the Srebrna nagrada A' Design Award
Doritos x Empirical Nacho Cheese Spirit Komplet za vplivneže je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Doritos x Empirical Nacho Cheese Spirit Komplet za vplivneže se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Doritos x Empirical Nacho Cheese Spirit Komplet za vplivneže je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze.
The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more. - Inspiration
- In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.
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