Cyp Korporativna identiteta – avtor Pablo Prada Granada

Delo Cyp Korporativna identiteta avtorja Pablo Prada Granada je izjemno cenjeni dobitnik prestižne nagrade 2025 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2025

Cyp Korporativna identiteta

avtor/ica: Pablo Prada Granada

Naročnik: Construcciónes y Pavimentos

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

10,440

Potrjeni dobitnik nagrade

Preverite status nagrade za #169177

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Cyp Korporativna identiteta

Cyp se je obrnil na studio z iskanjem nove alternative grafične identitete, ki bi osvežila podobo njihove blagovne znamke in vzpostavila bolj personalizirano ter hkrati prepoznavno identiteto, ki odraža njihovo novo prisotnost in pristop v panogi. Končna zasnova predstavlja glavne storitve in izdelke podjetja ter izraža občutek varnosti in zanesljivosti. Koncept se navdihuje pri načelih Jin-Jang, ki predstavljajo medsebojno delovanje nasprotnih sil, in zajema dualnost Cypovih glavnih produktnih linij, ki se hkrati uravnotežujejo in dopolnjujejo.

Priznanje

O nagradi Železna nagrada A' Design Award

Cyp Korporativna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Cyp Korporativna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Cyp Korporativna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:

A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering.
Dimenzije in embalaža: Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
Oznake: Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
Proizvodna tehnologija: Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
Oblikovalski izziv: Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
Raziskave: A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
Inspiracija: Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
Trajanje projekta: Project started in Bogota, on April of 2024, and was published officially in June 2024
Potek delovanja: Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
Člani ekipe: Pablo Prada Granada