Delo Moutai Shengyue Flying Fairy Embalaža za žgane pijače avtorja Ying Song Brand Design Shenzhen Co, Ltd je izjemno cenjeni dobitnik prestižne nagrade 2025 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2025

Moutai Shengyue Flying Fairy Embalaža za žgane pijače

avtor/ica: Ying Song Brand Design Shenzhen Co, Ltd

Naročnik: Kweichow Moutai Co.,Ltd.

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

134,870

Potrjeni dobitnik nagrade

Preverite status nagrade za #169249

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Barve

Dizajn

O dizajnu Moutai Shengyue Flying Fairy Embalaža za žgane pijače

Moutai Shengyue Flying Fairy je embalažni dizajn za kitajsko žgano pijačo baijiu. Oblikovanje se navdihuje pri figurah letečih vil, naslikanih na freskah v Dunhuangu, zlasti pri bogu glasbe v jami 401 v votlinah Mogao, ki je upodobljen z instrumentom šeng v rokah in v graciozni drži. Glavna barva je škrlatna preja, tradicionalna kitajska barva, vzorec na kovinskem pokrovčku steklenice pa je izdelan s tradicionalno tehniko emajliranja. Škatla se odpira z desne strani in v notranjosti skriva dvoslojno strukturo z vzorcem oblakov. Komplet meri 140 x 105 x 280 milimetrov in je izdelan iz papirja, keramike in kovine.

Priznanje

O nagradi Zlata nagrada A' Design Award

Moutai Shengyue Flying Fairy Embalaža za žgane pijače je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Moutai Shengyue Flying Fairy Embalaža za žgane pijače se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Moutai Shengyue Flying Fairy Embalaža za žgane pijače ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Dimenzije in embalaža: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Oznake: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Proizvodna tehnologija: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Oblikovalski izziv: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Raziskave: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Inspiracija: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Trajanje projekta: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Potek delovanja: The box is opened from the right side, and the bottle is opened from the top metal cap
Člani ekipe: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Zasluge za slike: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024