Zoom Razstavni katalog by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Oblikovanje tiskanih in objavljenih medijev Competition Category.

SrebrnaTisk· 2025

Zoom Razstavni katalog

by Zoltan Berta

Srebrna nagrada A' Design Award Winner in Tisk Category

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Colors

The Design

About Zoom Razstavni katalog

Razstava Zoom (Muzej etnografije, Budimpešta) predstavlja nekonvencionalen pristop k muzejski zbirki. Vsebinsko strukturo oblikujejo premiki zornega kota, ki prikazujejo predmete in skupine predmetov iz novih zornih kotov. Katalog skuša ta pristop predstaviti z različnimi grafičnimi ter knjigovezniškimi in tiskarskimi rešitvami. Notranja hrbtenica knjige vsebuje za vsak izvod edinstveno generiran vzorec, ki predstavlja reinterpretacijo vezenih motivov, značilnih za madžarsko ljudsko umetnost. Razstavo je oblikoval studio art1st Design Studio, vodilni oblikovalec Daniel Taraczky.

The Recognition

About the Srebrna nagrada A' Design Award

Zoom Razstavni katalog je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Zoom Razstavni katalog se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Zoom Razstavni katalog je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging: Dimensions: 225 x 225 mm
232 pages
Tags: book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology: Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration: Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration: 2024 Budapest
Team Members: Catalogue Graphic designer: Zoltan Berta
Image Credits: Product photos: Zoltan Berta