Jo Kavarna in Restavracija – avtor A4DH Branding Services

Delo Jo Kavarna in Restavracija avtorja A4DH Branding Services je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2025

Jo Kavarna in Restavracija

avtor/ica: A4DH Branding Services

Naročnik: A4 Design House

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #169504

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Barve

Dizajn

O dizajnu Jo Kavarna in Restavracija

Jo na novo opredeljuje vrhunsko gastronomijo kot praznovanje okusa, povezanosti in skupnih trenutkov. Blagovna identiteta je bila zasnovana tako, da nagovori občinstvo od otrok do starih staršev, hkrati pa ohranja avtentičnost in prefinjenost. Vizualna identiteta, osredotočena na raznolikost okusov in čustveno povezanost, sprejema sodobno estetiko. Zelena barvna paleta simbolizira naravo, rast in trajnostnost. Ilustrativna grafika, navdihnjena z elementi hrane in prehranjevanja, obogati pripovedovanje zgodbe, medtem ko sodoben logotip uravnoteži preprostost in pustolovščino. Rezultat je usklajena izkušnja na vseh stičnih točkah.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Jo Kavarna in Restavracija je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Jo Kavarna in Restavracija se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Jo Kavarna in Restavracija sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
Dimenzije in embalaža: We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
Oznake: rebranding, brand identity, identity design, logo redesign, visual language
Proizvodna tehnologija: Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points.
Oblikovalski izziv: The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
Raziskave: Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
Inspiracija: The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
Trajanje projekta: The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
Potek delovanja: A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
Člani ekipe: Creative Director: Mehdi Javadinasab

Design Director: Amir Asgharzadeh

Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal

Design QC: Vida Valizadeh

Motion Designers: Pariya Tabrizi

Ui/Ux Designer: Fatemeh Abbasi

Project Manager: Zahra Hashemi

Account Director: Baha Khatambakhsh

Account Executive: Ghazal Babajani