Gatorade Rookie Bottle Izolirana steklenica za vodo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Oblikovanje oglaševanja, trženja in komunikacij Competition Category.
SrebrnaOglaševanje· 2025
Gatorade Rookie Bottle Izolirana steklenica za vodo
by PepsiCo Design and Innovation
Srebrna nagrada A' Design Award Winner in Oglaševanje Category
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The Design
About Gatorade Rookie Bottle Izolirana steklenica za vodo
Gatorade Rookie Bottle je izolirana steklenica za vodo iz nerjavečega jekla, zasnovana za mlade športnike. Zmanjšana velikost otrokom olajša držanje in pitje. Vgrajen ročaj za prenašanje podpira mobilnost, ohišje, odporno proti udrtinam, pa steklenico ščiti ob padcu. Pokrovček s slamico, ki ne pušča, omejuje razlivanje. Dvostenska notranjost iz nerjavečega jekla zagotavlja več kot 24 ur izolacije. Zasnova je bila razvita na podlagi povratnih informacij staršev in mladih športnikov, ki so kot glavne potrebe opredelili mobilnost, vzdržljivost in enostavno čiščenje.
The Recognition
About the Srebrna nagrada A' Design Award
Gatorade Rookie Bottle Izolirana steklenica za vodo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Gatorade Rookie Bottle Izolirana steklenica za vodo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Gatorade Rookie Bottle Izolirana steklenica za vodo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In February 2024, we launched The Gatorade Rookie Bottle, a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, we took feedback and insights directly from parents and their youth athletes. With their help, we identified three crucial features and functions: mobility, durability and cleanability.
- Inspiration
- When it comes to hydration, kids don't need as much volume; likewise, the larger size makes it harder for them to hold and drink from larger bottles. Even aspiring athletes tend to drop their bottles often, so we created a durable design, complete with a built-in carrying handle and dent-resistant shell that protects the bottle from drops. Plus, we added a leak-proof straw cap to minimize spills, and a double-wall stainless steel interior that provides more than 24 hours of insulation.
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