Pepsi Electric 2024 Komplet za vplivneže by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.
ZlataEmbalaža· 2025
Pepsi Electric 2024 Komplet za vplivneže
by PepsiCo Design and Innovation
Zlata nagrada A' Design Award Winner in Embalaža Category
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- Verified Award Winner
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The Design
About Pepsi Electric 2024 Komplet za vplivneže
Pepsi Electric 2024 je komplet za vplivneže, ustvarjen za lansiranje časovno omejene kole brez sladkorja. Komplet zaznamuje nov logotip Pepsi in sistem vizualne identitete, prvo posodobitev logotipa Pepsi globusa v 14 letih ter 125. obletnico znamke. Oblikovanje je osredotočeno na Pepsi globus in pulz, predstavljena pa sta v posebni škatli z osvetljeno etiketo. Etiketa poudarja električno modro barvo pijače. Črno-modra barvna paleta sledi novi identiteti znamke in podpira lansiranje izdelka.
The Recognition
About the Zlata nagrada A' Design Award
Pepsi Electric 2024 Komplet za vplivneže je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Pepsi Electric 2024 Komplet za vplivneže se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Pepsi Electric 2024 Komplet za vplivneže ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi recently unveiled a new logo and visual identity system — the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, we released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue.
- Inspiration
- To amplify the launch, we created a stop-you-in-your-tracks influencer kit that harnessed the distinctive black and blue world of Pepsi. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects our challenger spirit and Thirsty for More attitude.
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