Lays Deep Ridged Spicy Flavor Lto 2024 Embalaža za prigrizke by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Embalaža za prigrizke by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Embalaža za prigrizke

by PepsiCo Design and Innovation

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Embalaža za prigrizke

Lay's Deep Ridged Spicy Flavor je oblikovanje embalaže, ustvarjeno za dva omejena okusa prigrizkov, ki se prodajata na Kitajskem: Spicy Hot Strip in Spicy Stinky Tofu. Embalaža je bila zasnovana tako, da nagovori mlade potrošnike, ki iščejo sproščen trenutek za malico. Drzna in energična vizualna podoba jasno izraža pekoč okus. Igriva ilustracija ust je postavljena v središče oblikovanja. Dinamična fotografija hrane prikazuje oba okusa v polni intenzivnosti. Rezultat omejeni seriji podeljuje živahno in lahko prepoznavno identiteto.

The Recognition

About the Bronasta nagrada A' Design Award

Lays Deep Ridged Spicy Flavor Lto 2024 Embalaža za prigrizke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Lays Deep Ridged Spicy Flavor Lto 2024 Embalaža za prigrizke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Lays Deep Ridged Spicy Flavor Lto 2024 Embalaža za prigrizke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release