Restbase Oblikovanje logotipa in celostne grafične podobe by Sxdesign is a highly esteemed winner of the very prestigious 2025 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.
BronastaGrafika· 2025
Restbase Oblikovanje logotipa in celostne grafične podobe
by Sxdesign
Client: RestBase
Bronasta nagrada A' Design Award Winner in Grafika Category
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The Design
About Restbase Oblikovanje logotipa in celostne grafične podobe
Restbase je logotip in celostna grafična podoba, ustvarjena za blagovno znamko, osredotočeno na počitek in regeneracijo. Besedna znamka združuje serifne in linearne (sans serif) oblike črk z namerno vrzeljo, ki uravnoteži stabilnost in pretočnost. Monogram RB, izpeljan iz besedne znamke, se razširi v kotne okvirne vzorce. Topli oranžni toni so združeni s črno-belo fotografijo, kar izraža tako energijo kot mirnost. Tisk je izveden z visokokakovostnimi metodami na recikliranih podlagah. Celostna podoba predstavlja počitek kot aktivno in disciplinirano prakso, ne kot pasivno brezdelje.
The Recognition
About the Bronasta nagrada A' Design Award
Restbase Oblikovanje logotipa in celostne grafične podobe je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Restbase Oblikovanje logotipa in celostne grafične podobe se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Restbase Oblikovanje logotipa in celostne grafične podobe sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
- Dimensions & Packaging
- Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
- Tags
- Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
- Production Technology
- Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
- Design Challenge
- The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
- Research
- Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
- Inspiration
- The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
- Project Duration
- The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
- Operation Flow
- RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
- Patents
- sxdesign
- Team Members
- Chen Xu, Huang Hao, Dr. Zhang Rong, Liu Beibei, Hao Qian, Wu Fangbo, Li Shulong, Li Jiaxu, Zhang Mingjie, Gao Jingyan, Dr. Wang Lijing, Tian Jianing
- Image Credits
- sxdesign
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