Zhuangyuanxiaoha Darilna embalaža za oreščke by Sha Feng and Jiayi Lu

Zhuangyuanxiaoha Darilna embalaža za oreščke by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2025

Zhuangyuanxiaoha Darilna embalaža za oreščke

by Sha Feng and Jiayi Lu

Client: Zhuangyuanxiaoha

Bronasta nagrada A' Design Award Winner in Embalaža Category

12,097

Verified Award Winner

Verify Award Status for #170675

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuangyuanxiaoha Darilna embalaža za oreščke

Zhuangyuanxiaoha je darilna embalaža, zasnovana za oreščke. Vijolična barva je uporabljena kot glavna barva darilne škatle. Vijolična je bila v starih časih priljubljena barva cesarjev in simbolizira bogastvo in sijaj. Dodani so vzorci kovancev, ki izražajo pomen sreče in upanje na blagostanje. Struktura škatle je preprosta, barve pa žive. Škatla je zložljiva, kar zmanjšuje stroške embalaže in transporta ter strankam omogoča enostavno shranjevanje škatle. Pri izdelavi so uporabljeni tisk z dodatnimi barvami (spot color), UV tisk in vroče žigosanje.

The Recognition

About the Bronasta nagrada A' Design Award

Zhuangyuanxiaoha Darilna embalaža za oreščke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Zhuangyuanxiaoha Darilna embalaža za oreščke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Zhuangyuanxiaoha Darilna embalaža za oreščke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The nuts gift package uses purple as the main color of the gift box, purple has been the favourite colour of emperors since ancient times, symbolising wealth and splendour. They are often used to hope for a prosperous and promising life. It is matched with coin patterns to symbolize the auspicious meaning of the gift box.
Dimensions & Packaging: Gift Box Length 395mm x Width 108mm x Height 215mm
Tags: Branding, Packaging, Nuts, Purple
Production Technology: The printing technologies we use are spot color printing, UV printing and hot stamping process.
Inspiration: The overall structure of the box is simple and the colors are bright and colorful. The box adopts a foldable packaging box, which not only solves the cost of packaging and transportation, but also facilitates customers to store.
Project Duration: The project started in October 2024 in Suzhou, China and finished in December 2024 in Suzhou, China.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Qiaoyu He, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.