Kweichow Moutai Embalaža za žgane pijače – avtor Yi Huang and Pei Luo

Delo Kweichow Moutai Embalaža za žgane pijače avtorja Yi Huang and Pei Luo je izjemno cenjeni dobitnik prestižne nagrade 2025 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2025

Kweichow Moutai Embalaža za žgane pijače

avtor/ica: Yi Huang and Pei Luo

Naročnik: Moutai Industrial Design Center

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

182,591

Potrjeni dobitnik nagrade

Preverite status nagrade za #170755

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Kweichow Moutai Embalaža za žgane pijače

Kweichow Moutai je oblikovanje embalaže za kitajsko žgano pijačo, ki se prodaja na Japonskem. Oblika steklenice temelji na klasični steklenici Moutai ter povzema barve in značaj porcelana iz peči Ru, ki izvira iz dinastije Tang. Kaligrafija na embalaži izhaja iz pesmi japonskega pesnika, princa Nagaye, napisane v času dinastije Tang. Isti verz se je pojavil na pošiljkah humanitarne pomoči, poslanih iz Japonske v Wuhan, kar spominja na dolgotrajno kulturno izmenjavo med obema državama. Embalaža meri 77 krat 77 krat 173 milimetrov. Oblikovanje služi kot medij kulturne izmenjave.

Priznanje

O nagradi Zlata nagrada A' Design Award

Kweichow Moutai Embalaža za žgane pijače je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Kweichow Moutai Embalaža za žgane pijače se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Kweichow Moutai Embalaža za žgane pijače ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Dimenzije in embalaža: 77x77x173mm
Oznake: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Proizvodna tehnologija: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Oblikovalski izziv: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Raziskave: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Inspiracija: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Trajanje projekta: Renhuai city 24 July 2023 - 7 August 2023
Potek delovanja: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Člani ekipe: Design Director [Yi Huang]
Creative Director [Pei Luo]
Zasluge za slike: Moutai Industrial Design Center