Su Jiu Dong Po Embalaža za žgane pijače – avtor Liandong Zhang and Xueqian Zhang

Delo Su Jiu Dong Po Embalaža za žgane pijače avtorja Liandong Zhang and Xueqian Zhang je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2025

Su Jiu Dong Po Embalaža za žgane pijače

avtor/ica: Liandong Zhang and Xueqian Zhang

Naročnik: Jiangsu Shuanggou Distillery Co., Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #170849

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Su Jiu Dong Po Embalaža za žgane pijače

Su Jiu Dong Po je set štirih steklenic za žgane pijače, navdihnjen s poezijo in življenjem pesnika Su Shija. Vsaka steklenica predstavlja eno obdobje pesnikovega življenja, od razigrane mladosti do svobodomiselne starosti. Steklenice so izdelane iz belega steklo-kristalnega materiala in sledijo prelivajoči se obliki vaze meiping za slive, z zoženim vratom in polnim telesom, ki spominja na porcelan dinastije Song. Zunanja površina je izrezljana v reliefu, tekstura pa prehaja od goste do redke, kar ponazarja tok reke. Poetična podoba se tako preobrazi v vizualno in taktilno izkušnjo.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Su Jiu Dong Po Embalaža za žgane pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Su Jiu Dong Po Embalaža za žgane pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Su Jiu Dong Po Embalaža za žgane pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Dimenzije in embalaža: 300mmX120mmX420mm
Oznake: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Proizvodna tehnologija: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Oblikovalski izziv: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Raziskave: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Inspiracija: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Trajanje projekta: 2024.5-2025.1 Nanjing, Jiangsu province
Potek delovanja: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Člani ekipe: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Zasluge za slike: Jiangsu Shuanggou Distillery Co., Ltd