Moutai Dream Red Embalaža za vino – avtor Heng Luo and Yi Huang

Delo Moutai Dream Red Embalaža za vino avtorja Heng Luo and Yi Huang je izjemno cenjeni dobitnik prestižne nagrade 2025 Platinasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

PlatinastaEmbalaža· 2025

Moutai Dream Red Embalaža za vino

avtor/ica: Heng Luo and Yi Huang

Naročnik: Moutai Industrial Design Center

Dobitnik nagrade Platinasta nagrada A' Design Award v kategoriji Embalaža

958,530

Potrjeni dobitnik nagrade

Preverite status nagrade za #170889

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Moutai Dream Red Embalaža za vino

Moutai Dream Red je embalažni dizajn, ustvarjen za kitajski izdelek žgane pijače. Embalaža meri 137 x 137 x 360 milimetrov in uporablja cinabaritno rdečo barvo, navdihnjeno z lakiranimi izdelki iz dinastije Han, v kombinaciji s črno za prestižen videz. Ilustracija prikazuje maskoto znamke, ki dviguje kozarec v znak praznovanja. Struktura uporablja tehniko izrezovanja, vroči tisk s folijo in ultravijolični tisk na obnovljivem specialnem papirju. Približno 95 odstotkov embalaže je okolju prijazne in biorazgradljive. Dizajn je namenjen darilom, zbirateljstvu in uporabi na banketih.

Priznanje

O nagradi Platinasta nagrada A' Design Award

Moutai Dream Red Embalaža za vino je prejemnik Platinaste nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje resnično izjemnim, elegantnim in veličastnim oblikovanjem. Prejemniki Platinaste nagrade so čudeži ustvarjanja, priče meja intelektualne ustvarjalnosti, ki kažejo neprekosljivo profesionalnost in genij svojih oblikovalcev. Od takih oblikovanj se pričakuje, da bodo najbolj znana dela, ki opredeljujejo estetiko dobe, prispevajo k blaginji družbe in premikajo meje umetnosti, znanosti, oblikovanja in tehnologije. Moutai Dream Red Embalaža za vino kaže transcendentno raven odličnosti in nedvomno dela svet boljši kraj s svojimi koristnimi in dragocenimi lastnostmi. Moutai Dream Red Embalaža za vino je delo, nagrajeno s Platinasto nagrado A' Design Award, ki prebuja želje, navdihuje, vznemirja, razveseljuje in vzbuja veliko veselje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Dimenzije in embalaža: 137x137x360mm
Oznake: Moutai, Wine, Chinese Red, Dream, Romance
Proizvodna tehnologija: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Oblikovalski izziv: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Raziskave: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Inspiracija: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Trajanje projekta: Renhuai city, 5 March 2024-19 April 2024
Potek delovanja: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Člani ekipe: Heng Luo
Yi Huang
Zasluge za slike: Moutai Industrial Design Center