Powerbuilding Blagovna identiteta – avtor Anton Bukoros

Delo Powerbuilding Blagovna identiteta avtorja Anton Bukoros je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2025

Powerbuilding Blagovna identiteta

avtor/ica: Anton Bukoros

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #170914

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Dizajn

O dizajnu Powerbuilding Blagovna identiteta

PowerBuilding je fitnes projekt iz New Yorka, ki združuje znanost in trening. Vizualni sistem temelji na grafičnih elementih: krogi predstavljajo prehrano, cikcaki simbolizirajo zdravje, ravne črte pa moč. Oblikovanje združuje dve pisavi: tehnološko monospace pisavo in krepko groteskno, ki predstavlja moč. Barvna paleta temelji na gradientu od rdeče do modre, kar blagovni znamki pomaga izstopati od običajnih rešitev v ameriški fitnes industriji. Rezultat je celovita vizualna identiteta, prilagodljiva tako za digitalne kot tiskane medije.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Powerbuilding Blagovna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Powerbuilding Blagovna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Powerbuilding Blagovna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.

As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity.
Oznake: Identity, Logo, Sport, Brand Identity
Proizvodna tehnologija: Digital printing
Oblikovalski izziv: A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
Raziskave: During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
Inspiracija: PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
Trajanje projekta: This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
Potek delovanja: My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information.
Člani ekipe: Anton Bukoros
Zasluge za slike: Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros