Batchwell Projekt blagovne znamke – avtor Po-Hsuan Chu

Delo Batchwell Projekt blagovne znamke avtorja Po-Hsuan Chu je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2025

Batchwell Projekt blagovne znamke

avtor/ica: Po-Hsuan Chu

Naročnik: Batchwell

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #170942

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Barve

Dizajn

O dizajnu Batchwell Projekt blagovne znamke

Prenovljena embalaža Batchwell združuje drzno sodobno retro estetiko s prefinjeno obrtno spretnostjo in ustvarja vizualno privlačno ter hkrati visoko funkcionalno oblikovanje. Živahne barve in čista tipografija krepijo prisotnost na policah, medtem ko lahke vrečke in intuitivne vrečice zagotavljajo enostavno uporabo. Zasnova uravnoteža obrtniško kakovost s priročnostjo in potrošnikom omogoča uživanje v vrhunskih koktajlih kadarkoli in kjerkoli. Vsaka podrobnost izboljšuje doživetje pitja in zagotavlja, da so obrtniški koktajli bolj dostopni in prijetni ob minimalnem trudu.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Batchwell Projekt blagovne znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Batchwell Projekt blagovne znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Batchwell Projekt blagovne znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
Dimenzije in embalaža: Packaging: 6.5” x 8” x 3”
Oznake: Cocktail Dry Mix, Packaging Design, Food and Beverage Design
Proizvodna tehnologija: Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
Oblikovalski izziv: While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
Raziskave: Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.

A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both.
Inspiracija: Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
Trajanje projekta: Duration: 2023-2024
Location: VENICE BEACH, CA
Potek delovanja: Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.