Ghaffari Razstavna stojnica by Mohammad Hakiminia

Ghaffari Razstavna stojnica by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Sejemska arhitektura, interierji in oblikovanje razstavnih prostorov Competition Category.

SrebrnaSejem· 2025

Ghaffari Razstavna stojnica

by Mohammad Hakiminia

Client: Ghaffari Chemical Industries Corp.

Srebrna nagrada A' Design Award Winner in Sejem Category

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Colors

The Design

About Ghaffari Razstavna stojnica

Ghaffari je razstavna stojnica, zasnovana za podjetje iz kemijske industrije. Stojnica obsega 400 kvadratnih metrov v dvorani 6 Mednarodnega razstavišča v Teheranu. Vzdolž glavne osi lokacije je postavljena velika televizijska stena, ki prikazuje raznoliko vsebino blagovne znamke. Zaslon je vgrezen, kar na novo opredeljuje mejo med stojnico in javnim hodnikom ter oblikuje prehodno območje, podobno odru. Preostali del osi služi kot glavni vhod. Stojnica vključuje tudi studijski prostor za predstavitve izdelkov, območje za intervjuje in kotiček za fotografiranje.

The Recognition

About the Srebrna nagrada A' Design Award

Ghaffari Razstavna stojnica je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Ghaffari Razstavna stojnica se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Ghaffari Razstavna stojnica je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
Dimensions & Packaging: The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
Tags: Ghaffari, Exhibition, Design, Architecture
Production Technology: The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
Design Challenge: The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
Research: • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement
Inspiration: The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
Project Duration: The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
Operation Flow: On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
Patents: -
Image Credits: -