Heinberg Embalaža za pijače by Wallrus Design Studio

Heinberg Embalaža za pijače by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2025

Heinberg Embalaža za pijače

by Wallrus Design Studio

Client: Heinberg Co.

Železna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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The Design

About Heinberg Embalaža za pijače

Heinberg je oblikovana embalaža steklenice za energijsko pijačo. Ime se nanaša na veličasten gorski vrh, grafika pa prikazuje minimalistične gore in slapove, narisane z mehkimi, tekočimi linijami. Umirjena podoba naj bi izražala pristnost, moč in naravo. Steklenica meri 220 x 85 x 85 milimetrov in je oblikovana tako, da udobno leži v roki za lažje prenašanje. Pokrovček na navoj preprečuje puščanje. Skrčljiva etiketa nosi grafično podobo in vključuje zaščitni sloj, ki pijačo varuje pred sončno svetlobo.

The Recognition

About the Železna nagrada A' Design Award

Heinberg Embalaža za pijače je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Heinberg Embalaža za pijače se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Heinberg Embalaža za pijače zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is not only visually appealing but also functional and sustainable, aiming to create a unique experience for the consumer. Hienberg is a premium drink that combines authentic flavors with high quality, and its packaging reflects these values.
Dimensions & Packaging: 220 mm x 85 mm x 85 mm
Tags: Label Shrink, Energy Drink
Production Technology: Label Shrink
Design Challenge: To further protect the product, the packaging includes a UV-protective layer that shields the beverage from sunlight.
Research: The bottle is designed to fit comfortably in hand and is easy to carry. The screw-top lid prevents leaks
Inspiration: Hienberg means "majestic mountain", and this name has inspired our packaging design. Our goal was to convey a sense of authenticity, strength, and nature to the consumer.
Project Duration: The project started in March 2023 in Tehran and finished in September 2024 in Tehran.
Operation Flow: The packaging features minimalist designs of mountains and waterfalls, evoking a sense of calm and authenticity. These designs are created with soft, flowing lines to align with the Hienberg brand.
Team Members: Design Director: Matin Mirzaei
Image Credits: Photographer: Iman Alemozaffar