Eternal Moon Embalaža za mesečne torte by Sha Feng and Jiayi Lu

Eternal Moon Embalaža za mesečne torte by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2025

Eternal Moon Embalaža za mesečne torte

by Sha Feng and Jiayi Lu

Client: Eternal Moon

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner
Verify Award Status for #171257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eternal Moon Embalaža za mesečne torte

Eternal Moon je darilna škatla, zasnovana za mesečne torte. Embalaža predstavlja temo praznika sredine jeseni s širše perspektive, pri čemer se odmika od tradicionalnih legend in se osredotoča na večnost lune ter skupno usodo ljudi. Umetniška podoba prikazuje luno v osmih okoljih: ogenj, cvetje, kamni, oblaki, morje, veter, gore in gozd. Uporabljeni sta tisk s posebnimi barvami (spot color) in vroče žigosanje (hot stamping). Zunanja škatla ima dimenzije 335 x 75 x 195 milimetrov in vsebuje manjše škatlice za mesečne torte v velikosti 70 x 70 x 35 milimetrov.

The Recognition

About the Bronasta nagrada A' Design Award

Eternal Moon Embalaža za mesečne torte je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Eternal Moon Embalaža za mesečne torte se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Eternal Moon Embalaža za mesečne torte sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.