Cny Design For The Year Of The Snake Embalaža za mleko – avtor Mengniu Gaoke Fresh Dairy Products

Delo Cny Design For The Year Of The Snake Embalaža za mleko avtorja Mengniu Gaoke Fresh Dairy Products je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2025

Cny Design For The Year Of The Snake Embalaža za mleko

avtor/ica: Mengniu Gaoke Fresh Dairy Products

Naročnik: Mengniu Gaoke Fresh Dairy Products

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #171317

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Dizajn

O dizajnu Cny Design For The Year Of The Snake Embalaža za mleko

Cny Design For The Year Of The Snake je omejena izdaja etikete za embalažo mleka, ustvarjena za kitajsko leto kače. Etiketa je izdelana iz dvoslojnega prozornega materiala BOPP. Zgornji sloj prikazuje geometrijski vzorec kače, ki simbolizira srečo. Rdeč trikotni vogal z dvignjenim robom omogoča, da se zgornji sloj odlepi in razkrije skrite blagoslove na teme, kot so ljubezen, bogastvo, kariera in izpiti. Dejanje odlepljanja spremeni pitje svežega mleka v majhen ritual. Lokalizirano vroče tiskanje s folijo dodaja oblikovanju vizualno globino.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Cny Design For The Year Of The Snake Embalaža za mleko je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Cny Design For The Year Of The Snake Embalaža za mleko se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Cny Design For The Year Of The Snake Embalaža za mleko je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Dimenzije in embalaža: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Oznake: Year of the snake, Zodiac, Milk, Packaging,Good luck
Proizvodna tehnologija: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Oblikovalski izziv: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Raziskave: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Inspiracija: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Trajanje projekta: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Potek delovanja: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Člani ekipe: Design Director: Li Huang
Designer:Shen Jia Ting
Zasluge za slike: Mengniu Gaoke Fresh Dairy Products