Wanmu Qianjin Embalaža za čaj iz astragalusa by Chushan Design is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.
SrebrnaEmbalaža· 2025
Wanmu Qianjin Embalaža za čaj iz astragalusa
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
Srebrna nagrada A' Design Award Winner in Embalaža Category
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- Verified Award Winner
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The Design
About Wanmu Qianjin Embalaža za čaj iz astragalusa
Wanmu Qianjin je darilna embalaža za čaj iz astragalusa. Smaragdno zelena zunanja škatla nosi gravirano pozlačeno kovinsko ploščico, navdihnjeno s cesarskimi pečati dinastije Čing. Teksturiran papir spominja na gozdno pokrajino, vzorci z zlatimi drobci pa se nanašajo na vire astragalusa. Ob odprtju škatle se razkrije pozlačena notranjost s tremi zlatimi predali, ki se sestavijo v pokrajino Saihanba. Vsak predal vsebuje deset vrečk, kar zadostuje za trideset dni. Embalaža omogoča ponovno polnjenje, ob vsakem nakupu pa se posadi eno drevesno sadiko.
The Recognition
About the Srebrna nagrada A' Design Award
Wanmu Qianjin Embalaža za čaj iz astragalusa je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Wanmu Qianjin Embalaža za čaj iz astragalusa se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Wanmu Qianjin Embalaža za čaj iz astragalusa je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Wanmu Qianjin gift set encapsulates Saihanba's ecological legacy, blending Qing imperial seal motifs with minimalist design. Gilded seals and forest-wave patterns visualize Heaven-Human Unity philosophy. Integrating forest/seal/herb canon symbols with a "one sapling planted per purchase" mechanism, it pioneers a new paradigm for premium wellness gifts that harmonize ecological ethos and commercial innovation.
- Dimensions & Packaging
- Dimensions: 330mm185mm102mm
Contents: 3 boxes × 10 sachets × 8g (Total 30 sachets/240g) - Tags
- Seals, Astragalus, Sustainability, Treasure, Philanthropy, Spirit
- Production Technology
- The Wanmu Qianjin set embodies eco-aesthetics with textured paper mimicking forestscapes, gold-flecked patterns symbolizing astragalus resources, and Qianlong-style seal plaques reflecting imperial elegance. Three golden drawers assemble into Saihanba landscapes, containing 30-day supply (10 sachets per drawer) with herbal wisdom engraved. Refillable design embodies sustainability principles.
- Design Challenge
- The design bridges consumption and ecological action: forest-textured paper with gold-flecked patterns metaphorically links Astragalus resources to Saihanba's restoration. Each purchase funds a sapling, transforming consumers into ecological stakeholders. Medicinal value is visualized through deconstructed Qing pharmacopeia motifs, perpetuating Saihanba Spirit via contemporary design semiotics.
- Research
- This packaging emphasizes the connection between consumer behavior and ecological preservation. It inherits the Saihanba Spirit while addressing modern youth's demand for health-conscious lifestyles. By exploring the modern translation of traditional cultural elements – including royal heritage, desert-to-forest transformation, and Astragalus' medicinal value – the design rejuvenates cultural communication for younger generations and advances Saihanba's green sustainability philosophy.
- Inspiration
- The Wanmu Qianjin packaging translates Saihanba's ecological narrative, documenting three generations' desert to forest transformation that showcases balance between humanity and nature, reflecting the Eastern philosophy of Heaven Human Unity. By merging Qing imperial hunting heritage with modern ecotechnology elements, it advances the Saihanba Spirit through innovative cultural interpretation.
- Project Duration
- The Wanmu Qianjin project was launched in Shenzhen, China (September 2024) and fully implemented by January 2025.
- Operation Flow
- The emerald-green exterior features an engraved gold-plated metal plaque, exuding luxurious appeal. Opening the box reveals a gilded inner chamber, symbolizing the discovery of ecological treasure within vast forests, enhancing perceived value and ritualistic experience. Contains 30 Astragalus tea sachets (8g each, 240g total) – one sachet brews a daily pot, precisely designed for 30-day usage. Compact pouch packaging ensures portability.
- Team Members
- Yin Peng
Li Linlin
Liu Xinrui - Image Credits
- Image : Photographer Saihan Golden Gourd Pharmaceutical Co., Ltd., Wanmu Qianjin, 2025.
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