Tels Cargo Blagovna identiteta – avtor Nargiza Usmanova

Delo Tels Cargo Blagovna identiteta avtorja Nargiza Usmanova je izjemno cenjeni dobitnik prestižne nagrade 2025 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

ŽeleznaOglaševanje· 2025

Tels Cargo Blagovna identiteta

avtor/ica: Nargiza Usmanova

Naročnik: TELS Cargo

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Oglaševanje

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Preverite status nagrade za #172023

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Dizajn

O dizajnu Tels Cargo Blagovna identiteta

Tels Cargo je blagovna identiteta, ustvarjena za evropsko prevozniško podjetje, osredotočeno na avtomobilski tovorni prevoz. Logotip ohranja izvirno tipografijo, barvno paleto in simbol palete s petimi črtami, s čimer je zagotovljena prepoznavnost. Krožni element predstavlja sonce in svetlobo. Črki G in O v besedi Cargo sta povezani, kar nakazuje gibanje. Identiteta je uporabljena na oblikovanju tovornjakov, stenskih koledarjih, pisarniških pripomočkih, voščilnicah, plastenkah za vodo, torbah, stenskih urah, razstavnih stojnicah in darilih. Siva in oranžna barvna paleta prispevata k sodobnemu in profesionalnemu videzu.

Priznanje

O nagradi Železna nagrada A' Design Award

Tels Cargo Blagovna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Tels Cargo Blagovna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Tels Cargo Blagovna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimenzije in embalaža: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Oznake: Branding, Identity, Graphic design, Logo design, Visual design
Proizvodna tehnologija: All advertising product layouts are created using graphic design software.
Oblikovalski izziv: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Raziskave: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiracija: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Trajanje projekta: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Potek delovanja: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patenti: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Zasluge za slike: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk