Planetarium Kulturni in kreativni izdelki – avtor Alan Guo

Delo Planetarium Kulturni in kreativni izdelki avtorja Alan Guo je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2025

Planetarium Kulturni in kreativni izdelki

avtor/ica: Alan Guo

Naročnik: Beijing Planetarium

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #172225

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Barve

Dizajn

O dizajnu Planetarium Kulturni in kreativni izdelki

Ta termovka je del širše serije izdelkov, ki vključuje znamke, zaznamke, trakove, nakupovalne torbe in druge izdelke. Inspirirana z astronavti, zasnove posredujejo občutek breztežnosti in raziskujejo razmerje med človeštvo in vesoljem. Od lebdeče skodelice s tematiko vesolja do nakupovalne torbe z roko, ki drži astronavtovo življenjsko vrv, vsak izdelek utelesa domišljijsko pripovedovanje zgodb. Zbirka si prizadeva vzbuditi radovednost javnosti o kozmosu in spodbujati racionalen in premišljen pogled na mesto človeštva v njem.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Planetarium Kulturni in kreativni izdelki je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Planetarium Kulturni in kreativni izdelki se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Planetarium Kulturni in kreativni izdelki je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
Dimenzije in embalaža: 25*40cm Inflatable bag, Screen printing
Oznake: Planetarium, Cultural and Creative Merchandise, Universe
Proizvodna tehnologija: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
Oblikovalski izziv: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
Raziskave: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
Inspiracija: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
Trajanje projekta: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
Potek delovanja: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.