D'Caramel Patisserie Blagovna identiteta, oblikovanje embalaže by Olha Takhtarova

D'Caramel Patisserie Blagovna identiteta, oblikovanje embalaže by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2025

D'Caramel Patisserie Blagovna identiteta, oblikovanje embalaže

by Olha Takhtarova

Client: Sot B&d

Bronasta nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #172246

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Colors

The Design

About D'Caramel Patisserie Blagovna identiteta, oblikovanje embalaže

Book Text: D'Caramel Patisserie je blagovna identiteta in oblikovanje embalaže, ustvarjena za slaščičarno. Sistem vključuje logotip, ročno risane ilustracije, vzorce in škatle v treh velikostih. Mehke pastelne barve in podrobne risbe sladic ter botaničnih motivov izražajo ročno izdelan značaj izdelkov. Kot lokalna referenca je dodan teksaški modri volčji bob (bluebonnet). Škatle so izdelane iz vrhunskega kartona z ofsetnim tiskom in mat zaključkom. Natančno izsekavanje omogoča preprosto sestavljanje in zaščito za krhko pecivo.

The Recognition

About the Bronasta nagrada A' Design Award

D'Caramel Patisserie Blagovna identiteta, oblikovanje embalaže je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od D'Caramel Patisserie Blagovna identiteta, oblikovanje embalaže se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. D'Caramel Patisserie Blagovna identiteta, oblikovanje embalaže sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo design, custom drawings, packaging design, and pattern creation all contributed to D'Caramel Patisserie's complete brand identity in this project. The outcome is a consistent and polished system where beautiful font, pastel hues, and detailed hand-drawn pictures emphasise the artisan aspect of the brand. Every box is visually interesting and functionally built, therefore enhancing the premium product experience.
Dimensions & Packaging: Large Box: 335mm x 254mm x 89mm
Medium Box: 203mm x 203mm x 108mm
Small Box: 105mm x 102mm x 106mm
Tags: logo design, illustration, pattern, packaging design, patisserie, pastry, bakery,
Production Technology: Made of premium cardboard, the D'Caramel Patisserie packaging guarantees durability and protection for fragile pastries. Offset printing on the boxes produces sharp, vivid pastel hues and intricate hand-drawn pictures. To improve the general visual beauty, a matte finish is used for a gentle, polished tactile sensation. Exact die-cutting and folding processes are employed to provide a sleek, functional structure that enables simple assembly and a seamless unboxing experience.
Design Challenge: The difficulty was to combine all design elements—logo, graphics, patterns, and packaging—into one smooth, sophisticated brand presence. The answer called for a balance of visual richness and clarity to guarantee aesthetic harmony across several box sizes. Integrating regional symbolism subtly into the pattern without overpowering the design demanded a nuanced approach to layout and detailing.
Research: High-end patisserie branding and color psychology were the subjects of in-depth studies meant to influence consumer impressions. Emotional impact was assessed using hand-drawn drawing techniques, which were finally selected for their genuine, handmade quality. Market comparison verified that simple design and pastel hues increase the sense of product value in the luxury dessert category.
Inspiration: Inspired by the beauty of handmade desserts and the spirit of artisanal patisserie, the design pulls from actual pastries and botanical features. Texas's bluebonnet flower incorporation gives it a local cultural flavor. This impact directed the development of intricate designs and the soft, pastel color palette that conjures warmth, elegance, and attention.
Project Duration: April 2024, Texas, US - July 2024, Texas, US
Operation Flow: Designed for simplicity and convenience, the packaging guarantees products are safe and attractively presented. The unfolding structure supports an easy and elegant reveal of the dessert inside. Each component—from the illustrated pattern to the logo placement—was carefully considered to guide customer attention and enhance the tactile experience.