24 Solar Terms And Gods Serija ilustracij by Zhejiang Firstdot is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.
SrebrnaGrafika· 2025
24 Solar Terms And Gods Serija ilustracij
Client: Nanji E-Commerce Co., Ltd.
Srebrna nagrada A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #172276The Design
About 24 Solar Terms And Gods Serija ilustracij
24 sončnih obdobij in božanstev je serija ilustracij, ki vsako od 24 kitajskih sončnih obdobij poveže s tradicionalnim božanstvom. Umetniška dela črpajo iz mitoloških likov starodavnih kitajskih klasikov in iz oblik petroglifov, pri čemer uporabljajo fine podrobnosti ter rdeče-črno barvno paleto. Vsaka ilustracija meri 594 krat 420 milimetrov in je pripravljena tako za tisk kot za digitalni prikaz. QR-koda v spodnjem desnem kotu vsake ilustracije vodi na spletno stran z razlagami sončnih obdobij, zgodbami o božanstvih in kmetijskim znanjem.
The Recognition
About the Srebrna nagrada A' Design Award
24 Solar Terms And Gods Serija ilustracij je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od 24 Solar Terms And Gods Serija ilustracij se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. 24 Solar Terms And Gods Serija ilustracij je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This illustration series centers on 24 solar terms, artfully reinterpreting their associated deities through modern design. The artworks reveal natural and cultural essence, merging tradition with modernity to revitalize ancient Chinese seasonal heritage in fresh visual forms. Meticulously crafted with intricate details and harmonious color palettes, this series cultivates an atmosphere that balances mystical allure and modern elegance.
- Dimensions & Packaging
- 594mm × 420mm
- Tags
- Illustration Design, 24 Solar Terms and Traditional Deities, Petroglyph form, Modern Design, Website Interaction Design
- Production Technology
- The illustrations take inspiration from the petroglyph form, balancing meticulous detail with vivid hues to recreate Stone Age authenticity, effectively enhancing mythological immersion. Designed for adaptability across different media, they also ensure the optimal visual impact across both printed materials and digital displays while maintaining artistic coherence.
- Design Challenge
- The core challenge lies in artistically integrating 24 solar terms with deity imagery through modern design. These divine figures are hybrids of human, animal and mythological traits, embodying both natural charm and cultural identity. A striking red and black palette creates mystical and modern aesthetics, while the QR codes bridge physical and digital realms, enabling intuitive interaction and facilitating easy exploration of traditional culture.
- Research
- As a traditional festival system, the 24 solar terms reflect celestial patterns and natural cycles. Ancient Chinese relied on this calendar to guide activities, forming a cultural cornerstone of classical folk traditions. This illustration series reimagines traditional deities associated with 24 solar terms through modern design. By reinforcing their cultural connections, this series fosters both cultural accessibility and heritage transmission.
- Inspiration
- Drawing inspiration from mythological figures in ancient Chinese classics like Classic of Mountains and Seas, this series transforms folkloric imagery brimming with fantasy and mystique into contemporary art. The designer conducted profound research to extract essential cultural elements, then innovatively reinterpreted them through the lens of 24 solar terms. The resulting works preserve traditional charm while breathing modern vitality into each character.
- Project Duration
- The design and development of this project started in China, in 2021.
- Operation Flow
- To facilitate cultural exploration of 24 solar terms and traditional deities, each illustration features a QR code at the lower right corner. By scanning the code, viewers can access a dedicated website featuring rich content, including detailed solar term explanations, deity stories, and agricultural wisdom. All presented through vivid images and text, this interactive approach makes traditional cultural discovery both accessible and enjoyable.
- Team Members
- Qiaoling Xu
Miaomiao Qiu
Haokai Tang
Xiaofan Xu
Huijiao Jin
Weiwei Lou
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