Jinzhongzi Embalaža steklenice za baijiu – avtor Wen Liu

Delo Jinzhongzi Embalaža steklenice za baijiu avtorja Wen Liu je izjemno cenjeni dobitnik prestižne nagrade 2026 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2026

Jinzhongzi Embalaža steklenice za baijiu

avtor/ica: Wen Liu

Naročnik: Shenzhen Oracle Creative Design Co.,Ltd.

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #173074

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Jinzhongzi Embalaža steklenice za baijiu

Jinzhongzi je oblikovanje embalaže za vrhunski baijiu, proizveden v provinci Anhui na Kitajskem. Žgana pijača je predstavljena v kristalni stekleni steklenici, katere spodnji del je ovit s pletenimi bambusovimi trakovi in dodelan s premazom, nanesenim z razprševanjem. Bambusov preplet se navezuje na tradicionalno metodo shranjevanja blagovne znamke, pri kateri so bambusovi trakovi prepleteni okoli posebej obdelanih vrčev, ki se uporabljajo za staranje žganja. Steklenica meri 145 krat 115 krat 275 milimetrov. Pleteni detajl embalaži dodaja taktilno kakovost in podpira identiteto blagovne znamke.

Priznanje

O nagradi Železna nagrada A' Design Award

Jinzhongzi Embalaža steklenice za baijiu je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Jinzhongzi Embalaža steklenice za baijiu se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Jinzhongzi Embalaža steklenice za baijiu zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimenzije in embalaža: 145mm*115mm*275mm
Oznake: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Proizvodna tehnologija: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Oblikovalski izziv: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Raziskave: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiracija: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Trajanje projekta: March 2024, Shenzhen, China
Potek delovanja: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Člani ekipe: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan