Xi Feng Jiu Tian Qi Embalaža za baijiu – avtor Wen Liu

Delo Xi Feng Jiu Tian Qi Embalaža za baijiu avtorja Wen Liu je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2026

Xi Feng Jiu Tian Qi Embalaža za baijiu

avtor/ica: Wen Liu

Naročnik: Shenzhen Oracle Creative Design Co., Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #173078

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Barve

Dizajn

O dizajnu Xi Feng Jiu Tian Qi Embalaža za baijiu

Xi Feng Jiu Tian Qi je oblikovanje embalaže za vrhunski kitajski baijiu. Steklenica je izdelana iz lokalnega kristala, galvansko prevlečena z zlatom in dodelana z lasersko vgraviranimi vzorci. Zamašek je izdelan iz aluminijeve zlitine in okrašen s kristalnimi diamantnimi brusi. Oblika zamaška se zgleduje po feniksovi kroni, ki so jo nosile neveste v stari Kitajski. Darilna škatla je izdelana iz akrila in ima prepoznavno obliko. Pokrov se dvigne kot zavesa in postopoma razkrije steklenico. Gib spominja na dvigovanje rdeče tančice na tradicionalnih kitajskih porokah.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Xi Feng Jiu Tian Qi Embalaža za baijiu je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Xi Feng Jiu Tian Qi Embalaža za baijiu se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Xi Feng Jiu Tian Qi Embalaža za baijiu sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimenzije in embalaža: 175mm*120mm*285mm
Oznake: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Proizvodna tehnologija: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Oblikovalski izziv: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Raziskave: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiracija: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Trajanje projekta: September 2023, Shenzhen, China
Potek delovanja: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Člani ekipe: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan