Zhen Yuan Zeng Embalaža za baijiu by Wen Liu

Zhen Yuan Zeng Embalaža za baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2026

Zhen Yuan Zeng Embalaža za baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Yuan Zeng Embalaža za baijiu

Zhen Yuan Zeng je embalažno oblikovanje za staran baijiu, tradicionalno kitajsko žgano pijačo. Steklenica je izdelana iz keramike in oblikovana kot sodobna različica tradicionalnega vrča za žganje. Natančne geometrijske ploskve prefinjeno nadgrajujejo klasično obliko in zmanjšujejo njeno vizualno težo. Valovit pokrovček se nanaša na počasno staranje žgane pijače v vrču. Steklenica je ovita v sulfatni papir, ki zmehča obris in delno zakriva obliko. Potrošnik papir postopoma odlušči, tako da se steklenica razkriva korak za korakom. Embalaža meri 85 krat 85 krat 165 milimetrov.

The Recognition

About the Srebrna nagrada A' Design Award

Zhen Yuan Zeng Embalaža za baijiu je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Zhen Yuan Zeng Embalaža za baijiu se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Zhen Yuan Zeng Embalaža za baijiu je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin