Chateau Loulan Embalaža za vinsko steklenico – avtor Wen Liu

Delo Chateau Loulan Embalaža za vinsko steklenico avtorja Wen Liu je izjemno cenjeni dobitnik prestižne nagrade 2026 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2026

Chateau Loulan Embalaža za vinsko steklenico

avtor/ica: Wen Liu

Naročnik: Shenzhen Oracle Creative Design Co.,Ltd.

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #173417

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Chateau Loulan Embalaža za vinsko steklenico

Chateau Loulan je embalažni dizajn za polsladko belo vino z nizko vsebnostjo alkohola, proizvedeno na Kitajskem. Etiketa je izdelana iz kovine z delnim barvanjem in matirano površino ter upodablja legendarno figuro, znano kot lepotica iz Loulana. Perforirani vzorec, navdihnjen s tehniko letečega belega kitajske kaligrafije, tvori polprozorno okno, ki razkriva barvo vina v notranjosti. Kaligrafske poteze na dnu steklenice spominjajo na puščavsko pokrajino vinske kleti. Steklenica meri 76 krat 76 krat 300 milimetrov.

Priznanje

O nagradi Železna nagrada A' Design Award

Chateau Loulan Embalaža za vinsko steklenico je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Chateau Loulan Embalaža za vinsko steklenico se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Chateau Loulan Embalaža za vinsko steklenico zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimenzije in embalaža: 76mmx76mmx300mm
Oznake: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Proizvodna tehnologija: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Oblikovalski izziv: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Raziskave: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiracija: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Trajanje projekta: August - December 2024, Shenzhen, China
Potek delovanja: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Člani ekipe: Creative Direction: Wen Liu
Design Execution: Weijun Liu