Congtai Huofenzi V10 Embalaža za steklenico žgane pijače – avtor Wen Liu

Delo Congtai Huofenzi V10 Embalaža za steklenico žgane pijače avtorja Wen Liu je izjemno cenjeni dobitnik prestižne nagrade 2026 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2026

Congtai Huofenzi V10 Embalaža za steklenico žgane pijače

avtor/ica: Wen Liu

Naročnik: Shenzhen Oracle Creative Design Co.,Ltd.

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Congtai Huofenzi V10 Embalaža za steklenico žgane pijače

Congtai Huofenzi V10 je oblikovanje embalaže za vrhunski baijiu in je prva izdaja na temo zodiaka v seriji Huofenzi V. Ilustracija na steklenici prikazuje kačo, ki jo privabi aroma baijiuja Congtai, pripotuje od daleč in se po pitju preobrazi. Kača se ukrivlja v obliko črke V, ki se zliva z logotipom serije. V telo kače so vpleteni motivi molekul in kvasovk, riž ter tradicionalni vzorci. Ilustracija je na stekleno steklenico nanesena s postopkom žganja nalepke. Steklenica meri 105 krat 105 krat 308 milimetrov.

Priznanje

O nagradi Zlata nagrada A' Design Award

Congtai Huofenzi V10 Embalaža za steklenico žgane pijače je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Congtai Huofenzi V10 Embalaža za steklenico žgane pijače se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Congtai Huofenzi V10 Embalaža za steklenico žgane pijače ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimenzije in embalaža: 105mm×105mm×308mm
Oznake: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Proizvodna tehnologija: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Oblikovalski izziv: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Raziskave: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiracija: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Trajanje projekta: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Potek delovanja: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Člani ekipe: Wen Liu
Rui Zhou
Zhuowei Zhang