Zlata Grafika · 2026
Designtide Tokyo 2024 Primarna funkcija: Blagovna znamka
by There There - Kazune Watanabe
- Zlata nagrada A' Design Award 2026 in Grafika
- CLIENT: Designtide Tokyo Committee
- Estimated Number of Design Views: 93,659
- Verification code ADC2A57866 · Verify this award
Colors
About Designtide Tokyo 2024 Primarna funkcija: Blagovna znamka
Besedilo knjige: Designtide Tokyo je oblikovalski dogodek razstav in trgov, ki raziskuje in deli nove trende na področju oblikovanja izdelkov ter sorodnih področij. Skozi oblikovanje ustvarja poglobljeno izkušnjo energije in čustev, ki presega digitalne medije. Potekal je med letoma 2005 in 2012 ter iz Tokia s svetom delil oblikovalsko kulturo. Vsako leto je približno 50 povabljenih in izbranih oblikovalcev predstavilo dela, ki so ustvarjalnost cenila bolj kot komercialnost. Leta 2024 je bil Designtide Tokyo obujen z novim logotipom in prenovljeno vizijo.
About the Zlata nagrada A' Design Award
Designtide Tokyo 2024 Primarna funkcija: Blagovna znamka je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Designtide Tokyo 2024 Primarna funkcija: Blagovna znamka se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Designtide Tokyo 2024 Primarna funkcija: Blagovna znamka ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.
Press Kit
- Unique Properties
- "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
- Dimensions & Packaging
- Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components - Tags
- Graphic, Tide, Tokyo, Design, Animation
- Production Technology
- The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
- Design Challenge
- The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
- Research
- From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
- Inspiration
- "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
- Project Duration
- Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024 - Operation Flow
- The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.
