Yuplet Branding Celostna grafična podoba by Jake Wilkins

Yuplet Branding Celostna grafična podoba by Jake Wilkins is a highly esteemed winner of the very prestigious 2026 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2026

Yuplet Branding Celostna grafična podoba

by Jake Wilkins

Client: Yuplet

Bronasta nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #175650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuplet Branding Celostna grafična podoba

Yuplet Branding je celostna grafična podoba, ustvarjena za spletno tržnico ročno izdelanih in trajnostnih izdelkov. Sistem je osredotočen na motiv polmeseca, ki se dosledno uporablja v besednem znaku po meri, ikonografiji, ilustracijah in postavitvah. Živa zelena barva označuje izkušnjo kupcev, medtem ko bogata vijolična vodi prodajalce, s čimer vsaka skupina uporabnikov dobi jasen vizualni signal. Zaobljene oblike, izrazit kontrast in elementi, prilagojeni predvsem mobilnim napravam, ki izhajajo iz raziskav med mlajšimi potrošniki, razširjajo identiteto na digitalne in tiskane stične točke. Digitalna sredstva so bila pripravljena v vektorskem formatu.

The Recognition

About the Bronasta nagrada A' Design Award

Yuplet Branding Celostna grafična podoba je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Yuplet Branding Celostna grafična podoba se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Yuplet Branding Celostna grafična podoba sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions & Packaging: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Production Technology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Design Challenge: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Research: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Project Duration: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operation Flow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Team Members: Jake Wilkins