Yebuna Embalaža za kavo – avtor Antonia Skaraki

Delo Yebuna Embalaža za kavo avtorja Antonia Skaraki je izjemno cenjeni dobitnik prestižne nagrade 2026 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2026

Yebuna Embalaža za kavo

avtor/ica: Antonia Skaraki

Naročnik: Taresso Artisanal Coffee Roasters

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

5,293

Potrjeni dobitnik nagrade

Preverite status nagrade za #176506

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Yebuna Embalaža za kavo

Yebuna je oblikovanje embalaže za paleto praženih kavnih mešanic. Identiteta črpa navdih iz Etiopije, zibelke kave, in iz amharske besede Yebuna. Logotip, uokvirjen z oklepaji, se nanaša na pot kave od izvora do skodelice. Krepka vertikalna tipografija izboljšuje vidnost na polici, žive barve, navdihnjene z afriškimi rekami, gorami in sončnimi zahodi, pa razlikujejo posamezne mešanice. Kava je shranjena v vzdržljivih vrečkah z možnostjo ponovnega zapiranja, ki ohranjajo svežino. Napredni tisk natančno reproducira prelive in bogate tone.

Priznanje

O nagradi Železna nagrada A' Design Award

Yebuna Embalaža za kavo je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Yebuna Embalaža za kavo se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Yebuna Embalaža za kavo zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Dimenzije in embalaža: Width 140mm x Depth 90mm x Height 350mm
Oznake: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
Proizvodna tehnologija: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Oblikovalski izziv: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Raziskave: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Inspiracija: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Trajanje projekta: The project started in December 2023 in Athens and finished in April 2024 in Athens
Potek delovanja: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Člani ekipe: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Zasluge za slike: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas