Longpai Soy Sauce Embalaža za sojino omako – avtor Wen Liu

Delo Longpai Soy Sauce Embalaža za sojino omako avtorja Wen Liu je izjemno cenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2026

Longpai Soy Sauce Embalaža za sojino omako

avtor/ica: Wen Liu

Naročnik: Longpai Food Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

20,148

Potrjeni dobitnik nagrade

Preverite status nagrade za #176984

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Longpai Soy Sauce Embalaža za sojino omako

Longpai Soy Sauce je oblikovanje embalaže za vrhunsko sojino omako, namenjeno kuhanju v slogu hunanske kuhinje s hitrim praženjem. Steklenica je izdelana iz prozornega stekla in meri 73,5 krat 73,5 krat 217,5 milimetra. Papirnata etiketa se kontrastno razlikuje od stekla in nosi kulturne motive, ki izhajajo iz hunanske kuhinje ter iz tradicionalnih metod varjenja v majhnih kadeh in sušenja na soncu. Oblika steklenice je zasnovana za varen oprijem in nadzorovano nalivanje med hitrim kuhanjem. Oblikovanje povezuje izdelek z njegovim kulinaričnim kontekstom in izboljšuje prepoznavnost na prodajnih policah.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Longpai Soy Sauce Embalaža za sojino omako je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Longpai Soy Sauce Embalaža za sojino omako se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Longpai Soy Sauce Embalaža za sojino omako je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This premium soy sauce packaging, tailored specifically for Hunan-style stir-fry cooking, inherits the traditional small-vat brewing techniques dating back to 1740. Crafted through extended sun-drying, it delivers the rich, savory aroma of classic fermented soybeans. Design-wise, we distilled core visual symbols from Hunan cuisine culture and brewing traditions, while optimizing the bottle structure to achieve strong shelf impact and contextual relevance. The result is a design that conveys the weight of historical craftsmanship while meeting the demands of daily convenience and aesthetic appeal.
Dimenzije in embalaža: 73.5mm x 73.5mm x 217.5mm
Oznake: Stir-fry, Traditional small-vat, Premium soy sauce, Rich and aromatic, Hunan flavor, Brewed soy sauce, Wok hei
Proizvodna tehnologija: The bottle is crafted from premium clear glass, distinguished by its transparent texture and pure hue. Paired with a paper label, the design creates a deliberate material contrast that accentuates the crystalline quality of the glass while allowing the label to convey brand and cultural narratives. This approach achieves a harmonious balance between functionality and aesthetic appeal.
Oblikovalski izziv: The core challenge of this project was to balance the gravitas of a century-old craft with the appeal required in modern retail environments. It was essential to ensure that traditional elements felt relevant rather than outdated, while also differentiating the product in a saturated market. Externally, the design needed to counter market homogeneity; internally, it had to bridge the gap between visually expressing artisanal heritage and ensuring the bottle's form was feasible for mass production. Through iterative refinement of cultural motifs and structural optimization aligned with manufacturing capabilities, the design achieved a cohesive integration of historical essence and contemporary aesthetics. The resulting packaging conveys a sense of timeless craftsmanship while commanding strong shelf presence.
Raziskave: This research focuses on innovative product packaging design, aiming to develop professional soy sauce packaging tailored for Hunan-style stir-fry scenarios. The research process includes analyzing market gaps, extracting brand cultural elements, and utilizing design tools for visual expression, ultimately forming a comprehensive packaging solution with high shelf recognition and competitiveness.
Key insights indicate that modern consumers increasingly tend to choose seasoning products strongly associated with cooking contexts. Packaging design can not only carry the cultural memory of traditional brewing techniques but also serve as an effective differentiator in market competition, acting as a visual vehicle and communication medium that integrates Hunan cuisine culture into everyday dining experiences.
Inspiracija: This product originated from the 284-year brewing heritage of Longpai Flavor Industry and the contemporary need to preserve Hunan cuisine culture. Recognizing the market gap for a specialized soy sauce tailored to Hunan-style stir-frying, we drew inspiration from the brand's traditional small-vat fermentation and extended sun-drying techniques. Addressing the challenge of standing out in competitive retail environments, we centered the design around the core concept of "capturing the wok's aroma in Hunan flavor." This guided the entire design strategy to create a soy sauce that not only carries historical depth but also ignites the essence of home cooking and resonates directly with consumer scenarios.
Trajanje projekta: Duration: July 2025 - September 2025
Location: Shenzhen Oracle Creative Design Co., Ltd.
Potek delovanja: The packaging form is designed with ergonomics in mind, offering a secure grip and controlled pouring, making it well-suited for the fast-paced nature of Hunan-style stir-frying. It allows for precise dispensing even during busy cooking sessions. This design stems from a deep understanding of practical home kitchen needs, balancing high-frequency usability with clear visual and structural cues that communicate its "specialized sauce for specialized dishes" positioning. Ultimately, it reinforces the strong scenario association of "cook Hunan dishes with Hunan seasoning," enabling the product to quickly convey its functional attributes on the shelf, thereby enhancing consumer recognition and purchase intent.
Člani ekipe: Creative Director: Wen Liu
Design Execution: Shaokun Xiao