Minsheng Lesuke Embalaža – avtor Hangzhou Minsheng Healthcare Co., Ltd

Delo Minsheng Lesuke Embalaža avtorja Hangzhou Minsheng Healthcare Co., Ltd je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2026

Minsheng Lesuke Embalaža

avtor/ica: Hangzhou Minsheng Healthcare Co., Ltd

Naročnik: Hangzhou Minsheng Healthcare Co., Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #177214

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Dizajn

O dizajnu Minsheng Lesuke Embalaža

Minsheng Lesuke je oblikovanje embalaže za zdravilo za opuščanje kajenja. Oblikovanje uporablja simbol postopno nastajajočega nasmejanega obraza in pozitiven barvni sistem, ki namesto opozoril ponuja spodbudo. Oranžni začetni paket označuje začetek obdobja opuščanja kajenja, medtem ko zeleni vzdrževalni paket nakazuje rast in ravnovesje. Celice z dnevnimi odmerki so ločene z natančnimi vročimi stiskanimi trgalnimi linijami, tako da se vsak dan odpre ena celica in napredek ostane viden. Telo embalaže je izdelano iz kompozitne folije na osnovi papirja, ki jo je mogoče reciklirati, dodelano pa je z mat papirjem in folijo z mehkim otipom.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Minsheng Lesuke Embalaža je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Minsheng Lesuke Embalaža se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Minsheng Lesuke Embalaža sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Dimenzije in embalaža: product dimensions, 82 mm x 25 mm x 125 mm
Oznake: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Proizvodna tehnologija: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Oblikovalski izziv: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Raziskave: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Inspiracija: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Trajanje projekta: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Potek delovanja: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.