Greentown Begonia Notranje oblikovanje razstavnega centra by Serendipper is a highly esteemed winner of the very prestigious 2026 Bronasta nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.
BronastaInterier· 2026
Greentown Begonia Notranje oblikovanje razstavnega centra
by Serendipper
Client: Serendipper
Bronasta nagrada A' Design Award Winner in Interier Category
Verified Award Winner
Verify Award Status for #177707The Design
About Greentown Begonia Notranje oblikovanje razstavnega centra
Greentown Begonia je notranje oblikovanje razstavnega centra v Zhengzhouju na Kitajskem. Projekt obsega približno 2.500 kvadratnih metrov. Tema je cvetenje begonije, navdihnjena z zgodovinsko osebnostjo okrožja Guanhutun. Orehov furnir ustvarja topel ton, medtem ko glazirano steklo, kamen in nerjaveče jeklo z videzom bakra dodajajo teksturo. Črno-bela marmorna tla podpirajo starinsko vzdušje. Begonijeva rdeča, pavje zelena in zlata tvorijo večplastno barvno paleto. Funkcionalna območja vključujejo prostore za razstavljanje umetnin, prostore za sestanke in razgledna območja.
The Recognition
About the Bronasta nagrada A' Design Award
Greentown Begonia Notranje oblikovanje razstavnega centra je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Greentown Begonia Notranje oblikovanje razstavnega centra se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Greentown Begonia Notranje oblikovanje razstavnega centra sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Soft furnishings extend the story throughout the space. The theme of the bloom of begonia is further enriched and integrated, permeating the atmosphere with warmth and inclusivity, while the carefully selected materials create a luxurious visual experience.
- Dimensions & Packaging
- The project covers an area of approximately 2,500 square meters.
- Tags
- Crabapple Blossom, Luxury, Wood Veneer, Glazed Tile, Luxury Stone
- Production Technology
- The walnut veneer sets a warm tone, while materials such as glazed glass, luxury stone, and faux copper stainless steel emphasize the luxurious texture. Inside, the black and white marble flooring enhances the overall vintage atmosphere. The rich hues of begonia red, peacock green, and opulent gold harmonize within an inclusive ambiance, creating a multi layered, ceremonial feel that gives the space a refined and elegant character.
- Design Challenge
- During the early design phase, designers and technicians conducted multiple rounds of refinement and model adjustments, testing installation conditions based on site-specific circumstances. Notably, the monumental crabapple blossom installation ultimately achieved its desired effect through coordinated collaboration among all parties involved.
- Research
- Greentown Begonia Center blends modern design with classical elegance, reinterpreting the core principle of Shanghai style design: inclusive, innovative, and integrated.Drawing inspiration from a great historical figure from Guanhutun in Zhengzhou, the designer incorporated his favorite begonia flower into the design.
- Inspiration
- Drawing inspiration from the story of a revered figure from Zhengzhou Guantutun district, the designers incorporated his beloved crabapple blossoms into the design. By blending contemporary design with classical refinement, this project reinterprets the core essence of Shanghai design inclusivity and innovative fusion
- Project Duration
- This project is located in Zhengzhou, China, with design completion scheduled for March 2025.
- Operation Flow
- The purpose of interior soft furnishings design lies in unlocking greater spatial potential. Through the interplay of light and shadow reflections, the design crafts an enduringly elegant sensory experience. Within a serene yet understated ambiance, it meticulously balances the dimensions of functional zones, including cultural and creative art display areas, meeting spaces, and scenic viewing areas, endowing each space with a distinct sense of presence and privacy.
- Team Members
- Lei Dong, Liyuan Zhang, Qi Li
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