Xiyes Embalaža za čaj by Feng Huang is a highly esteemed winner of the very prestigious 2026 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2026

Xiyes Embalaža za čaj

by Feng Huang

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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Colors

The Design

About Xiyes Embalaža za čaj

Xiyes je komplet embalaže za čajno darilo, navdihnjen s tradicionalno kitajsko gostoljubnostjo. Na majhnih notranjih embalažah se pojavljajo štirje vzorci, ki predstavljajo skromnost, toplino, spoštovanje in navdušenje. Vsak vzorec je oblikovan iz kaligrafskih potez v logotipu, prerazporejenih v podobe, ki spominjajo na tradicionalne kitajske kulturne like. Embalaža je izdelana iz obnovljivih materialov na osnovi celuloze, izbranih zaradi vzdržljivosti, odpornosti na pritisk in zadrževanja vlage. Zunanja škatla ima magnetno zapiranje, posamično zaprte čajne vrečke pa počivajo na celuloznem pladnju v notranjosti.

The Recognition

About the Bronasta nagrada A' Design Award

Xiyes Embalaža za čaj je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Xiyes Embalaža za čaj se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Xiyes Embalaža za čaj sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Four delicate patterns on small packages each reflect the hospitality of Chinese traditional culture: humility, warmth, respect, and enthusiasm, which are derived from the calligraphic strokes in the logo, cleverly restructured to form characteristic images and postures representing traditional Chinese cultural figures, resembling vivid characters.
Dimensions & Packaging: 452 mm x 120 mm x 35 mm
Production Technology: The Xiyes Tea Gift packaging is crafted from renewable cellulose-based materials, chosen for their superior durability, pressure resistance, and excellent moisture-retention properties - ensuring optimal freshness and protection for the tea leaves throughout storage and transit.
Design Challenge: The primary challenge in designing XIYES Tea Gift lay in authentically conveying the depth of Chinese cultural ethos, particularly Confucian values of reciprocity and respect, within a contemporary minimalist aesthetic.
Inspiration: In a world that moves ever faster, we return to the quiet wisdom of tradition, where every cup of tea is an invitation to connect, to honor, and to give with intention. The Xiyes Tea Gift draws from the timeless spirit of Chinese hospitality: "Is it not a joy to welcome friends from afar?" Through minimalist elegance, symbolic calligraphic forms, and sustainable craftsmanship, this design reimagines the ancient ritual of tea gifting as a modern expression of respect, warmth, and reciprocity.
Operation Flow: The outer box features a magnetic closure, gentle to open, yet rich in ritualistic elegance. Inside, tea sachets are neatly arranged on a sustainable cellulose tray, each individually sealed for freshness.
Team Members: Huang Feng

Read the Press Release