Bronasta Embalaža · 2026
Wellkaya Primarna funkcija: Zeliščni piškoti iz prosa
- Bronasta nagrada A' Design Award 2026 in Embalaža
- CLIENT: Brandsthan
- Estimated Number of Design Views: 7,457
- Verification code 7D1F663CBB · Verify this award
Colors
About Wellkaya Primarna funkcija: Zeliščni piškoti iz prosa
Besedilo knjige: Sistem embalaže sporoča funkcionalne zeliščne koristi prek jasne tipografske hierarhije in strukturirane postavitve informacij. Tri različice so razločene z nadzorovanim barvnim kodiranjem, dosledno mrežno poravnavo in jedrnato ikonografijo za hitro prepoznavanje. Vintage botanične gravure se sklicujejo na tradicionalno zeliščno znanje, medtem ko poenostavljene kompozicije ohranjajo berljivost v maloprodajnih okoljih. Zadržana obdelava podrobnosti podpira jasnost in doslednost. Zasnova uravnoteži kulturne reference s sodobno strukturo ter zagotavlja čitljivost in razlikovanje.
About the Bronasta nagrada A' Design Award
Wellkaya Primarna funkcija: Zeliščni piškoti iz prosa je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Wellkaya Primarna funkcija: Zeliščni piškoti iz prosa se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Wellkaya Primarna funkcija: Zeliščni piškoti iz prosa sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
Press Kit
- Unique Properties
- Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
- Dimensions & Packaging
- 174 mm x 60 mm x 198 mm
- Tags
- Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
- Production Technology
- The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
- Design Challenge
- The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
- Research
- This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
- Inspiration
- The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
- Project Duration
- The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
- Operation Flow
- The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.
