Vitto Primarna funkcija: Blagovna znamka – avtor Atlante Srl

Delo Vitto Primarna funkcija: Blagovna znamka avtorja Atlante Srl je izjemno cenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

SrebrnaOglaševanje· 2026

Vitto Primarna funkcija: Blagovna znamka

avtor/ica: Atlante Srl

Naročnik: Atlante Srl

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Oglaševanje

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Preverite status nagrade za #178827

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Dizajn

O dizajnu Vitto Primarna funkcija: Blagovna znamka

Besedilo knjige: Vitto je italijanska prehrambena blagovna znamka, razvita za trg Združenega kraljestva s sodobnim vizualnim pristopom. Oblikovanje se namenoma oddaljuje od rustikalnih in tradicionalnih kodov, ki so pogosti pri trženju italijanske hrane. Namesto tega uporablja žive barve, poenostavljeno ilustracijo in jasno tipografijo za izražanje energije, igrivosti in čustvene topline, s čimer ustvarja sodobno in dostopno identiteto za vsakdanjo uporabo.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Vitto Primarna funkcija: Blagovna znamka je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Vitto Primarna funkcija: Blagovna znamka se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Vitto Primarna funkcija: Blagovna znamka je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Vitto is a vibrant Italian food brand for the UK market, designed to balance the craft of premium branding with the accessibility of an everyday essentials product. Its bold colour-coded system, expressive illustration style and playful typography create strong shelf impact, standing out from traditional, rustic competitors, by celebrating Italian passion, lightness and conviviality, to suit modern families.
Oznake: Vibrant Italian food brand, Bold and shelf-impact packaging, Contemporary Mediterranean lifestyle, Playful and expressive visual identity, Colour-led brand system, Modern and accessible Italian cuisine, Convivial and feel-good food culture
Oblikovalski izziv: The main challenge was interpreting Italian food culture beyond clichés, transforming a deeply rooted collective memory into a contemporary visual language. The project involved questioning what “Italianity” represents today and redefining it as an evolving cultural narrative rather than a fixed aesthetic code.
Raziskave: The research behind Vitto aimed to reinterpret Italian food culture as a visual identity capable of travelling across borders. We studied the rituals of everyday Italian kitchens, the warmth of shared meals and the vibrant tones of Mediterranean ingredients, analysing how these elements shape a collective perception of “Italianity.” Through colour studies, typographic exploration, and illustration development, we translated these cultural codes into a contemporary graphic system that balances authenticity and accessibility. The result is a distinctive identity that preserves the emotional richness of Italian heritage while adapting it to modern lifestyles, demonstrating how cultural tradition can evolve into a scalable design language with tangible impact on business positioning, consumer perception, and contemporary brand design.
Inspiracija: The project was inspired by the convivial spirit of Italian food culture and its deep emotional connection to family, community and togetherness. The design draws from traditional Italian ingredients, everyday meals and the joy of shared dining, translated into a fun, accessible aesthetic suited to contemporary lifestyles.
Trajanje projekta: The project began in 2021 with its initial launch in Japan, establishing the brand’s first international presence. In 2023 the range was significantly expanded, marking a key phase of creative and strategic development. In 2024 Vitto entered the UK market, where the latest evolution of the brand identity was finalised and implemented.
Potek delovanja: Vitto’s identity was built as a joyful, contemporary food world where colour and simplicity guide every choice. Each pack blends bold hues with playful ingredient illustrations, creating a clear, friendly visual language across categories. In the final range, the unified geometry, vibrant palettes and appetising product focus express a brand that feels upbeat, accessible and instantly recognisable on shelf
Patenti: Trademark 2023 Atlante Srl