The Seven Moons Embalaža darilne škatle by Hangzhou Furrytail Technology Co., Ltd

The Seven Moons Embalaža darilne škatle by Hangzhou Furrytail Technology Co., Ltd is a highly esteemed winner of the very prestigious 2026 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2026

The Seven Moons Embalaža darilne škatle

by Hangzhou Furrytail Technology Co., Ltd

Client: Hangzhou Furrytail Technology Co., Ltd

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #180234

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Seven Moons Embalaža darilne škatle

The Seven Moons je embalaža darilne škatle za paket hrane za hišne ljubljenčke s sedmimi okusi. Krog je osrednji vizualni element, ki se pojavlja v okroglih pločevinkah, ilustraciji topeče se lune in barvni paleti mesečne noči. Zunanja škatla in ovojni trak sta izdelana iz papirja, primernega za recikliranje, z mat folijo, ki ublaži bleščanje. V notranjosti je sedem aluminijastih pločevink, primernih za živila, od katerih je vsaka potiskana z realistično ilustracijo okusa v štiribarvnem ofsetnem tisku. Snemljivi ovojni trak drži vloženo kartico v obliki lune, ki jo je mogoče obdržati kot praznični spominek.

The Recognition

About the Bronasta nagrada A' Design Award

The Seven Moons Embalaža darilne škatle je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od The Seven Moons Embalaža darilne škatle se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. The Seven Moons Embalaža darilne škatle sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Seven Moons is a 7 flavor variety pack, available in Tasting Pack and Mid Autumn Gift Box editions. The packaging takes the circle as the core visual element, featuring circular cans, an illustration of the melting moon, and a moonlit night color palette to create a cohesive and festive visual identity system. The outer box adopts a detachable belly band with an insert card and houses 7 distinctively labeled circular cans, seamlessly blending functionality with a sense of ritual.
Tags: Celebrating the Mid Autumn Festival with Pets, Circular Can, Full Moon in the Mid Autumn Festival, Moonlit Night Color Palette, Detachable Belly Band with an Insert Card, Sustainable Packaging
Production Technology: The outer box and belly band are made from eco friendly, recyclable paper. Their surfaces are finished with a matte film to improve tactile comfort and minimize glare, ensuring illustrations appear in warm, soft tones. The food grade aluminum cans boast excellent sealing performance to preserve freshness. High precision four color offset printing is utilized for realistic flavor illustrations, making each flavor instantly recognizable.
Design Challenge: The packaging builds an emotional narrative around owners and pets celebrating the Mid Autumn Festival together. The circular can echoes the Mid Autumn full moon, highlighting reunion and companionship. A warm, multicolored moonlit night palette, each color representing a distinct flavor, creates a recognizable visual identity and celebrates the joy of everyday life shared between owners and pets. For the first time, the moon is transformed from a cultural symbol into a card inserted belly band.
Research: In recent years, pets have increasingly been regarded as family members and emotional companions. Against this backdrop, traditional festive occasions, particularly the Mid Autumn Festival which centers on reunion, have gradually expanded from human gatherings to shared moments between humans and pets. Leveraging the strong market recognition of its Hearty Gravy Cans series, the brand has launched a limited edition variety pack, allowing owners to share meaningful rituals with their pets.
Inspiration: Inspired by the poetic notion that cats love circular cans and people love full moons, the packaging subtly integrates the natural affinity of cats for circular containers with human cultural symbolism, where the Mid Autumn full moon represents reunion. This frames the Mid Autumn Festival as a shared moment between owners and pets, extending the traditional festival theme of human reunion to encompass the modern emotional expression of companionship between humans and their pets.
Project Duration: The project started in April 2025. The product was launched in September 2025.
Operation Flow: The packaging emphasizes the participatory ritual, inviting users to personally pick the moon when opening or gifting the product. The insert card of the belly band mimics the melting moon, serving as both a visual focal point and afestive keepsake card to infuse the unboxing process with emotional warmth and memorability. Moreover, the cans are printed with realistic flavor illustrations, allowing consumers to identify flavors and combinations at a glance.
Team Members: Shuning Lian
Shengdian Zhou