Eco Guard Trajnostna embalaža by Wei Bai, Yongxin Wang and Rubo Chen

Eco Guard Trajnostna embalaža by Wei Bai, Yongxin Wang and Rubo Chen is a highly esteemed winner of the very prestigious 2026 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2026

Eco Guard Trajnostna embalaža

by Wei Bai, Yongxin Wang and Rubo Chen

Client: Shenzhen Hello Tech Energy Co.,Ltd

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Eco Guard Trajnostna embalaža

Eco Guard je trajnostna embalažna zasnova, ki nosi okoljsko sporočilo. Grafika prikazuje vizualni kontrast med uspevajočimi in poškodovanimi naravnimi habitati, kar olajša razumevanje vpliva na okolje. Uporabljena sta reciklirani valoviti papir in tiskarske barve na osnovi soje. Standardni postopki izsekavanja in zlaganja omogočajo proizvodnjo na obstoječih linijah brez dodatnih stroškov. Vložki na osnovi papirja nadomeščajo plastične dele in ščitijo vsebino. Zaporedje odpiranja uporabnike vodi skozi kratko vizualno zgodbo in dodaja izobraževalno vrednost brez dodatnega materiala.

The Recognition

About the Srebrna nagrada A' Design Award

Eco Guard Trajnostna embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Eco Guard Trajnostna embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Eco Guard Trajnostna embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This sustainability-focused packaging integrates contrasting vitality crisis visuals of endangered habitats into structure and graphics, turning abstract carbon topics into an intuitive, emotional experience. Made with recyclable materials and eco-friendly inks, it conveys sustainability messages through zero-cost design, combining environmental education, brand value, and user interaction, while remaining practical, cost-efficient, and scalable for mass production.
Dimensions & Packaging: Dimensions: 329x234x277mm
Gross weight: 7KG
Tags: Environmental protection, recycling, carbon reduction, interaction, sustainability, ecology, ecological protection
Production Technology: The packaging is designed for efficient mass production using recyclable corrugated paper and eco friendly soy based inks. The structure follows standard die-cut and folding processes, so it fits existing production lines without extra cost. Print areas are used to add sustainability messages without adding materials. Paper-based inserts reduce plastic and keep good protection, making the solution practical and scalable.
Design Challenge: A key challenge was balancing emotional storytelling with real production limits. We needed strong environmental visuals without increasing cost or material use. Internally, the team aligned brand history with a more educational role. Externally, we considered mass-production feasibility, supply chain limits, and varying sustainability standards. The solution came from using graphics and structure, not extra materials, to deliver impact.
Research: Applied design research aimed to explore how packaging can raise environmental awareness. Methods included market review, user interviews, and prototype testing, with data gathered through surveys and observation. Participants were everyday consumers. Results showed story-driven visuals improved recall and emotional response. Insights informed a low cost, scalable solution influencing greener purchasing, brand communication, and sustainable design practice.
Inspiration: This project was inspired by the visible gap between growing environmental awareness and real everyday action. Seeing how packaging is often discarded yet reaches millions of users, we saw an opportunity to turn it into a storytelling medium. The contrast between thriving and damaged habitats came from observing climate impacts on wildlife, motivating a design that quietly educates while delivering a meaningful unboxing experience.
Project Duration: The project will begin in the United States in January 2026, with sales going worldwide.
Operation Flow: Users interact with the design through a guided unboxing journey. As the box opens, they see a visual story showing nature before and after environmental impact, prompting reflection. The experience feels simple yet meaningful, turning a routine unboxing into a moment of awareness, which helps the message stay in users’ minds longer.
Team Members: Weibai, Yongxin Wang, Rubo Chen and Lvhan Chen