Mobility Future Within Reach Komunikacija blagovne znamke by Hayato Itakura

Mobility Future Within Reach Komunikacija blagovne znamke by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 Srebrna nagrada A' Design Award in Oblikovanje oglaševanja, trženja in komunikacij Competition Category.

SrebrnaOglaševanje· 2026

Mobility Future Within Reach Komunikacija blagovne znamke

by Hayato Itakura

Client: tacto Inc.

Srebrna nagrada A' Design Award Winner in Oglaševanje Category

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The Design

About Mobility Future Within Reach Komunikacija blagovne znamke

Mobility Future Within Reach je program komunikacije blagovne znamke, ustvarjen za izobraževalni potujoči dogodek o mobilnosti prihodnosti. Osrednji element je velika diorama iz kartona Fine Flute, visoka 1030 mm, široka 1456 mm in globoka 500 mm. Vsak del je bil lasersko izrezan in nato ročno sestavljen. Interaktivni mehanizmi omogočajo premikanje vozil, osvetlitev stavb in odzivanje mesta s svetlobo, zvokom in gibanjem. Material, ki ga je mogoče reciklirati, podpira temo trajnosti in otrokom pomaga, da si skozi igro predstavljajo mobilnost prihodnosti.

The Recognition

About the Srebrna nagrada A' Design Award

Mobility Future Within Reach Komunikacija blagovne znamke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Mobility Future Within Reach Komunikacija blagovne znamke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Mobility Future Within Reach Komunikacija blagovne znamke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration