Kokorozashi Mirror Signalizacija celostne podobe podjetja – avtor Unou Jikenn, Inc.

Delo Kokorozashi Mirror Signalizacija celostne podobe podjetja avtorja Unou Jikenn, Inc. je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

BronastaOglaševanje· 2026

Kokorozashi Mirror Signalizacija celostne podobe podjetja

avtor/ica: Unou Jikenn, Inc.

Naročnik: Mitsui & Co., Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Oglaševanje

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Dizajn

O dizajnu Kokorozashi Mirror Signalizacija celostne podobe podjetja

Kokorozashi Mirror je instalacija signalizacije celostne podobe podjetja, ustvarjena za Mitsui & Co., Ltd. Signalizacija je nameščena v postajnem prehodu, ki vodi do sedeža podjetja. Fotografije zaposlenih in prizorov z delovnega mesta predstavljajo deset poslovnih oddelkov. Ročno napisana sporočila, prekrita čez slike, izražajo stremljenja vsakega oddelka. Na koncu prehoda stoji ogledalo, ki nosi slogan znamke Vse se začne s Kokorozashi. Gledalci vidijo lasten odsev skupaj s sporočilom, kar vabi k osebnemu razmisleku.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Kokorozashi Mirror Signalizacija celostne podobe podjetja je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Kokorozashi Mirror Signalizacija celostne podobe podjetja se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Kokorozashi Mirror Signalizacija celostne podobe podjetja sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Dimenzije in embalaža: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Oznake: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Proizvodna tehnologija: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Oblikovalski izziv: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Raziskave: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Inspiracija: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Trajanje projekta: Published: August 28, 2025 to Present in Tokyo, Japan.
Potek delovanja: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Člani ekipe: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Zasluge za slike: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.