Zona Primarna funkcija: Blagovna znamka in embalaža by Cansu Dagbagli Ferreira

Zona Primarna funkcija: Blagovna znamka in embalaža by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 Srebrna nagrada A' Design Award in Oblikovanje oglaševanja, trženja in komunikacij Competition Category.

SrebrnaOglaševanje· 2026

Zona Primarna funkcija: Blagovna znamka in embalaža

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

Srebrna nagrada A' Design Award Winner in Oglaševanje Category

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Colors

The Design

About Zona Primarna funkcija: Blagovna znamka in embalaža

Besedilo knjige: Zona je prvi trdi seltzer v Angoli, ki povezuje lokalno dediščino s sodobno estetiko in ima identiteto blagovne znamke, navdihnjeno z izviri Huamba in reko Okavango. Oblikovanje temelji na sodobni, drzni estetiki, ki uporablja monokromatske palete na osnovi sadja in geometrijske ikone za pritegnitev pozornosti. Logotip po meri vključuje skrit pljusk vode, ki simbolizira bistvo življenja in tok rek. Z združevanjem živih barv s čisto, na beli osnovi temelječo postavitvijo Zona ponuja svežo, vzpodbudno vizualno izkušnjo, ki slavi svoje korenine skozi mlado, oblikovalsko napredno perspektivo.

The Recognition

About the Srebrna nagrada A' Design Award

Zona Primarna funkcija: Blagovna znamka in embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Zona Primarna funkcija: Blagovna znamka in embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Zona Primarna funkcija: Blagovna znamka in embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.