Sunday Park Primarna funkcija: Blagovna identiteta – avtor Yian Xiang

Delo Sunday Park Primarna funkcija: Blagovna identiteta avtorja Yian Xiang je izjemno cenjeni dobitnik prestižne nagrade 2026 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

ŽeleznaOglaševanje· 2026

Sunday Park Primarna funkcija: Blagovna identiteta

avtor/ica: Yian Xiang

Naročnik: Xiang Yian

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Oglaševanje

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Dizajn

O dizajnu Sunday Park Primarna funkcija: Blagovna identiteta

Besedilo knjige: Blagovna identiteta Sunday Park je strukturiran vizualni sistem, razvit za sodobni sektor življenjskega sloga hišnih ljubljenčkov. Zasnova gradi prilagodljiv okvir z disciplinirano tipografijo, uravnoteženimi barvnimi razmerji in skalabilno mrežno logiko. Z združevanjem vizualne toplote in formalne zadržanosti sistem se izogiba dekorativnemu pretiravanju, hkrati pa ostaja dostopen in prijazen. Njegova prilagodljiva struktura podpira dosledno uporabo na embalaži, tiskovinah in digitalnih platformah ter blagovni znamki pomaga ohranjati jasnost in dolgoročno vizualno skladnost.

Priznanje

O nagradi Železna nagrada A' Design Award

Sunday Park Primarna funkcija: Blagovna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Sunday Park Primarna funkcija: Blagovna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Sunday Park Primarna funkcija: Blagovna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
Dimenzije in embalaža: The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
Oznake: Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
Proizvodna tehnologija: The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
Oblikovalski izziv: The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
Raziskave: Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability.
Inspiracija: The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
Trajanje projekta: The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
Potek delovanja: The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
Patenti: Copyrights belong to Xiang Yian, 2026.
Člani ekipe: Xiang Yian
Zasluge za slike: Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026