China Moutai Notranje oblikovanje maloprodajne trgovine – avtor Scene Aesthetics Design Co., Ltd

Delo China Moutai Notranje oblikovanje maloprodajne trgovine avtorja Scene Aesthetics Design Co., Ltd je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

BronastaInterier· 2026

China Moutai Notranje oblikovanje maloprodajne trgovine

avtor/ica: Scene Aesthetics Design Co., Ltd

Naročnik: Scene Aesthetics Design Co., Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Interier

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Preverite status nagrade za #181493

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Barve

Dizajn

O dizajnu China Moutai Notranje oblikovanje maloprodajne trgovine

China Moutai je notranje oblikovanje maloprodajne trgovine s površino 317 kvadratnih metrov, ustvarjeno kot prostor doživetja blagovne znamke žganja baijiu. Zasnova združuje razstavo izdelkov z interaktivnimi instalacijami. Sirek in pšenica sta razporejena v ritmičnih nizih, ki izražajo regionalno identiteto. Barvni krog prikazuje, kako se odtenek žganja spreminja s staranjem, stena okusov pa z grafikami in vonjalnimi moduli pojasnjuje omakaste arome. Perforirane pregrade spominjajo na mikropore lončenih vrčev in služijo kot predelne stene. Barvno paleto sestavljajo svetel les, kovinski detajli ter zaključne obdelave v ostrižno sivi in umazano beli barvi.

Priznanje

O nagradi Bronasta nagrada A' Design Award

China Moutai Notranje oblikovanje maloprodajne trgovine je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od China Moutai Notranje oblikovanje maloprodajne trgovine se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. China Moutai Notranje oblikovanje maloprodajne trgovine sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Dimenzije in embalaža: 317 square meters
Oznake: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Proizvodna tehnologija: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Oblikovalski izziv: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Raziskave: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Inspiracija: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Trajanje projekta: The first flagship store is expected to open in Singapore in June 2026.
Potek delovanja: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Člani ekipe: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang