Bronasta Embalaža · 2026
Fortune Express Embalaža za baijiu
by Yao Wu
- Bronasta nagrada A' Design Award 2026 in Embalaža
- CLIENT: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
- Estimated Number of Design Views: 6,591
- Verification code 18AE2EE1E0 · Verify this award
Colors
About Fortune Express Embalaža za baijiu
Fortune Express je embalažna zasnova za baijiu. Škatla z dvokapno streho meri 280 x 150 x 230 milimetrov in se odpira s spodnje strani. Ob dvigu vsakega notranjega zavihka se razkrije pet steklenic, pri čemer vsaka steklenica prikazuje drugega boga bogastva v barvi enega od petih elementov. Pod steklenicami je pet plišastih presenečenj (blind box), ki jih odpremo s trganjem in razkrijemo majhne stilizirane figurice. Zunanja škatla je dodelana s folijskim tiskom, etikete pa so digitalno natisnjene. Plišaste lutke so izdelane iz mehkih poliestrskih vlaken z vezenimi detajli.
About the Bronasta nagrada A' Design Award
Fortune Express Embalaža za baijiu je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Fortune Express Embalaža za baijiu se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Fortune Express Embalaža za baijiu sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
Press Kit
- Unique Properties
- This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
- Dimensions & Packaging
- Length 280mm x Width 150mm x Height 230mm
- Tags
- Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
- Production Technology
- The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
- Design Challenge
- The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
- Research
- This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
- Inspiration
- Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
- Project Duration
- The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
- Operation Flow
- User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
- Patents
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- Image Credits
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